Agenda

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Monday, November 9th

4:00 p.m.

Registration Open


6:00 - 8:00 p.m.

Welcome Reception and Awards Presentation

The opening reception offers valuable networking opportunities with decision-makers and technology leaders from every area of the imaging industry. Also featured at the reception are presentations of the annual I3A Achievement Award and the I3A Safety Excellence Awards.

The I3A Achievement Award annually recognizes, encourages and celebrates outstanding accomplishment by an individual who has provided significant contributions to the advancement or growth of the imaging industry, through participation in I3A in either Standards and Initiatives or Advocacy.

Since it was started 10 years ago, the I3A Safety Excellence Award Program has recognized outstanding occupational safety and health programs among our member companies. At the Annual Conference, awards are given based on the prior year’s performance.

Tuesday, November 10th
Imaging Innovation Sessions

8:45 - 9:00 a.m.

Welcoming Remarks

Lisa Walker, I3A

 

9:00 - 10:15 a.m.

Keynote Presentation
Today's Imaging Industry - Technology, Change and Core Value
Alexis Gerard, Future Image


The use of imaging is exploding – more people are taking more pictures and videos in more places and for more reasons than ever before. And this is not a small increase, it’s extremely large and unprecedented in history.  At the same time we are all being challenged because the behaviors of our customers are changing in ways that we don’t always know how to monetize. Join I3A and Alexis Gerard to take a look at how to address this challenge by thinking both about the past of our industry and about its future.

Live Consumer Panel
Perspectives on the Impact of Social Networking on the Future of Imaging
Moderated by Alexis Gerard, Future Image

Live Unrehearsed Consumer Panel - discover fresh perspectives and insights on how social networking is changing the imaging landscape.  How do consumers view photography in the Web 2.0 world?  How do they use images? What is important to them in cameras and camera phone functionality?  Are they sharing camera phone images on social net sites?  What do they expect from DSC and camera phones in the future?  What about video?  How do they use their photo capture devices now?  What would inspire them to take and share more images?  Will they ever print? Will they become the nameless, faceless generation because they don’t?

10:15 - 10:30 a.m.

Networking Break

 

10:30 - 11:15 a.m.

Quantifying Image Quality - An Integrated Approach

Elaine Jin, Aptina Imaging


Measurement of image quality is extremely complex because it produces often conflicting results for the objective and subjective aspects. Ms Jin will describe a technical approach to resolve this conflict and produce consistent, repeatable, quantitative results for measuring perceptions of subjective image quality.

This approach has three components:

  1. Measurement of image quality impact of individual attributes in terms of just noticeable differences (JNDs), typically using a quality ruler;
  2. Development of objective metrics that correlate with subjective evaluations and are generally computable from specially designed test targets; and
  3. Combination of the JNDs of individual attributes into a single measure of overall image quality, based on a published multivariate formalism.

This approach has been adopted by I3A's Camera Phone Image Quality (CPIQ) Initiative in creating objective metrics calibrated in quality ruler experiments, including acutance, color non-uniformity, texture blur, lateral chromatic aberration, and lens geometric distortion. Properly designed objective metrics reflect viewing conditions and characteristics of the human visual system, and their transformations to JNDs can be separately determined for different classes of scenes and observers. Ultimately, they can be used to predict application-specific image quality under various use cases. Learn how we’ll use these techniques to produce the final CPIQ Consumer Rating System.

11:15 a.m. - 12:00 p.m.
Photo Books - New Ways to Share, New Ways to Save
Moderator: Mark Hancock, Utah Bookbinding Company
Panelists: Joe LaBarca, Eastman Kodak Company; Lane Hill, Lasting Impressions; Mark Mizen, Creative Memories; Brigitte Peleman-Vantieghem, Peleman Industries

Scrapbooks and photo albums have been favored methods for preserving memories since the dawn of consumer photography. Today, new technology based on digital output is rapidly becoming a popular way of organizing, sharing and preserving digital photo memories. This panel session will address performance issues for photo books – especially in the face of different user requirements/needs. Among the questions to be answered are:

12:00 - 1:30 p.m.
Networking Lunch

1:30 - 2:10 p.m.
VISION 2020 Awards and Demonstrations
VISION 2020I3A envisions a future where images are increasingly used to enhance communication and quality of life in ways that are woven seamlessly and effortlessly throughout our daily lives. The VISION 2020 Imaging Innovation Awards were developed as a way to recognize and expose innovative ideas that enable the use of imaging to simplify and enrich people's lives through visual experiences that connect generations, communities, information and services.

Find out live who the winners of the inaugural I3A VISION 2020 competition and how their innovations will impact the future of imaging.

2:10 - 2:40 p.m.
The Fascinating Journey from Camera Obscura to the Ultimate Mobile Phone Camera
David Mendlovic, Tessera

Our journey starts in the eleventh century when the pinhole “Camera Obscura” has been discovered. It then took more than 800 years to invent the first real camera that includes a lens and a photographic plate. Following the great inventions in microelectronics, the photographic plate was replaced by a digital sensor which defines the structure of a modern camera.

Since the beginning of the 21st century an entirely new art of image processing has evolved. Most recently this trend influences also the design of the lens using "Smart Optics". Examples of  implementations include: Auto focus, optical zoom and low light cameras focused on the packaging requirements of mobile phones.  Thus setting the stage for smart optics to influence the package of the camera in a very intensive way, through technologies that enable an extremely thin, low profile camera.  The journey ends with a roadmap towards the ultimate mobile phone camera.

This session will provide an overview of the development of camera module technology including:

2:40 - 3:25 p.m.

World's Fastest Camera - Serial Time-Encoded Amplified Microscopy (STEAM)
Keisuke Goda, University of California, Los Angeles

Scientists at UCLA have developed a camera that can capture an image every 163 nanoseconds – an astounding 6 million frames per second, and about a thousand times faster than any existing CCD or CMOS based camera. The technology works by using an infra-red laser, capable of continuously capturing ultra fast dynamic events in real time.

STEAM is a new type of imaging modality for continuous real-time observation of fast dynamical events such as shockwaves, chemical dynamics in living cells, neural activity, laser surgery and microfluidic biochips. STEAM maps the spatial information of an object into a serial time-domain data stream and simultaneously amplifies it in the optical domain. It captures the entire image with a single-pixel photodetector, not by a CCD camera. With the optical image amplification, STEAM overcomes the fundamental trade-off between sensitivity and speed – a predicament that affects virtually all optical imaging systems. As a result, STEAM can provide a frame rate of more than 6 MHz, a shutter speed of less than 500 ps, and an image gain of more than 300, enabling detection of rapid processes in physics, chemistry, and biology. One of STEAM’s applications is flow cytometry for hematology. STEAM can take pictures of every cell in flow, enabling identification and enumeration of rare cells such as circulating tumor cells in blood.

3:25 - 3:45 p.m.
Networking Break

3:45 - 4:30 p.m.
Gigapan Technology
David Bergman, Photographer

Photographer David Bergman will discuss the thought process that led to him to make the famous image from one of the biggests event of our generation: the inauguration of President Obama. Using Gigapan technology originally developed for NASA's Mars Rover, David made a 1,474 megapixel panoramic photo that shows the massive crowd between the U.S. Capitol and the Washington Monument in stunning detail. To date, the image has been viewed over 11 million times.

The award-winning photographer will also show some of his powerful photos and describe how he uses the latest camera technology to photograph celebrities such as Drew Carey and events like the Olympics for Sports Illustrated magazine.

4:30 - 5:15 p.m.
Real-Time Object Recognition on a Mobile Device
Orang Dialameh, iVisit

iVisit is working under the sponsorship of the National Institutes of Health and Veterans Administration to improve the lives of visually impaired users using real-time object recognition technology that's accessible from a mobile PDA or smartphone.
iVisit uses "fixed-mobile" solutions as the basis for a variety of augmented reality applications where, information is overlaid on real-world objects using a combination of real-time object recognition and a user’s mobile devices. A key challenge in making such real-time object recognition feasible on mobile devices is overcoming their processing, power and storage limitations without requiring a central server, which would not be cost-effective for consumer applications. To address this challenge, iVisit’s peer-to-peer architecture provides a “personal cloud” computing model, whereby users can connect a mobile PDA to their own PCs using 3G/broadband connectivity or Wi-Fi. By tapping into the resources of a user’s personal computer, the system is able to use a variety of machine vision algorithms, including real-time object recognition, OCR, bar code reading and other visual algorithms suitable for detecting human faces or other objects and subjects of interest.  Don't miss this amazing demonstration.

6:00 - 7:00 p.m.
I3A Networking/6Sight Reception

7:00 - 9:00 p.m.
Member Appreciation Dinner Featuring Guest Photographer Jon Moyer
At the end of the day, I3A likes to offer attendees an opportunity to take a break from technology and enjoy the artistry of photography. Thus, we offer attendees the privilege of an evening with Jon Moyer.